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New Patents for Avon’s Anew Technology

Rotational anti-aging night cream.

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By: Christine Esposito

Editor-in-Chief

Avon has been granted US Patents 9,956,151 and 9,968,538 for the technology currently included in the Anew Reversalist Infinite Effects — billed as the first rotational anti-aging night cream that provides continuous results that do not stall over a full year—and most recently the Anew Ultimate Infinite Effects products. “Infinite Effects is our biggest game-changer of the last 15 years. The idea of interval training for your skin to avoid the commonly reported 'plateau effect&#039...

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